You’ve taken the plunge and launched your online handmade business. Congratulations! Now, it’s time to devise a strategy that will enable you to turn your small business into a success.
Your brand story is your most powerful marketing tool. A genuine and compelling story can help you build an emotional connection with your target audience.
Social media is an excellent way to engage with your potential customers. However, don’t waste time and energy by building your presence on every platform.