These are the pages that visitors will expect to see on your website and if they aren’t readily available, your visitors may hit that little “x” faster than you would prefer.
The Homepage is the most important page on your site as it gives clear direction for your visitor. It needs to be laid out in an easy to navigate manner with the specific action you want the visitor to take.
Your about page should be conversational and light-hearted but if you keep it focused on the results for your ideal visitor it will help your business.
Your contact page should include clear instructions on how to fill out the contact form. Yes, it should be intuitive but sometimes people need to you tell them specifically what to do.