1. The essential product description should be around 350 words. 2. Use headers and bullet point to break it into digestible bits.
It’s important that you provide a variety of images such as; including images of the item in use, close up details and full scope.
The rule of thumb should always be to describe the product as if the customer cannot see images of it.
What problem does your product solve for the buyer? Address all your customers concerns about the product.