Hey, I’m Abbi, and I don’t know how to write a polished About Me section, so I’ll just keep it real instead.
My whole life, I have been a right-brain creative who can imagine something new to try every 5 minutes.
Thirteen years ago, I received a Cricut as a gift and blissfully decided to DIY decorations for my own wedding and special occasions.
Cut to the frustration and cue the sailor’s native language. Yeah…but come on, bleeep, surely this would be worth it…bleep..bleep?
I’d be saving money by doing it myself!
Wait, surprise; I guess you don’t save when you’re dumping money into endless materials through trial and error?
All those things I wanted to make and create took a sharp left, and I fell into the Pit of Despair (not the same one Wes and Buttercup landed in); I’m talking about YouTube, Google, and the monster known as Piece-Meal-As-You-Go.
You know, when you don’t even know the question to ask, you Google the idea until you can form the question (did we ever find out if the chicken or the egg came first?).
My search history started with…
- How do I…
- What do you do when…
- Where do I get…
(By the way, I still ask the above questions, but now they come from the unknown territory of my children approaching adolescence. If you have that manual, please send help.)
After I Frankensteined together some answers, I finally felt like I had a handle on how to execute my creative ideas when the need or inspiration struck. And very painfully, I learned how to use my cutting machine without wanting to throw it out a window.
Is this resonating with anyone because it feels like a peak to me?
Oh, you probably want to know how I ended up with my husband and I running this business full time...
In 2012, I started a small shop on Etsy, selling my creations to other brides or anyone who wanted decorations for an event. Then, a pattern emerged as I received message after message from people asking me to write a book on how I made these projects. Did I have a website with tutorials?
How could they learn to do this magic for themselves even if they didn’t get their letter from Hogwarts?
Over the next few years, Abbi Kirsten Collections evolved as I wrote three self-published books, built several programs to make learning your cutting machine less of a pain in the, well, you know – and, of course, how to create personalized projects joyfully instead of being filled with dread during the process (the same dread you get when Uncle Eddy shows up for Christmas).
In the middle of all that jazz, I became a Mom and lost time for my creative pursuits.
And this, my friend, is where I have to bring the lights low.
Two years later, I found myself in a very different pit – the lows of anxiety and depression. I reached a place where life felt pointless, with intrusive thoughts that echoed the sentiment: why stick around if this is how it’s going to be?
Hold on; the dimmer switch is going back up…
On a dark day, I called my Mom in a moment of desperation, knowing she probably wouldn’t be able to help. To my surprise, she showed up and sat down with me in the muck of it all.
I’d love to say the darkness sparked rainbows at that moment, but it didn’t.
Instead, God stepped in and nudged me back to creativity. What I didn’t see then was that the opposite of depression is expression.
Could learning to heal actually look like plugging into a creative outlet?
I’ll let you be the judge.
Nine years have passed since then, and I’m still here, building, teaching, expressing, and always finding a new growth edge.
One of the biggest lessons of my life is that when you’re feeling stuck, the easiest way to get unstuck is to focus outside the mind: to focus on expressing something, creating something, or helping someone do something they didn’t think they were capable of (but you had the knowledge and skill set to give it to them).
Whatever your journey looks like—the overwhelm of learning a new cutting machine, designing the perfect photo backdrop for your wedding, a mental health battle where creativity is a welcome reprieve, or just creating time and space to build a fun craft that doesn’t come with problems attached—I’m here with you.
And maybe you will find, just like I did, that the journey and the mess can actually be the most beautiful creation of them all, and a perfect craft is just the cherry on top.
Let’s go create something beautiful today…

As seen in:
Fun Facts About Abbi
Tap each one to learn more about me.
Meet The Team
Teamwork makes the dream work. Without this amazing team, we could never reach our goals. These hard-working ladies and gentlemen keep the Abbi Kirsten Collections brand growing.
Abbi
Founder and CEO
Sheena
Dream Up Content: Meta Ads Manager
Sue
Content Writer
Lu
Customer Service & Project Manager
Michael
Executive Assistant & Community Support
Kate
Copywriter
Meaghan
Graphic Designer
Liberty
Professional cuddler and lovable licker.
Macy
Professional hugger and ball lover.
Collab With Abbi
Are you a fellow creator, brand, or small business passionate about creativity? Let’s make something beautiful together! Abbi loves partnering with like-minded brands and makers to create value-packed content, meaningful experiences, and inspiring DIY magic for our shared audiences.
Whether it’s a sponsored project, content collaboration, product feature, or a fresh creative idea—we’re all ears!
Get started here:
📎 View Abbi’s Media Kit
📩 Reach out with your proposal—we can’t wait to hear from you!
Work on Abbi’s team
Abbi Kirsten Collections, we’re on a mission to empower 1 million people to discover the joy of creative expression. Whether we’re designing a new SVG collection, refining a course, or helping a customer feel confident with their Cricut machine, everything we do is rooted in joy, simplicity, and heart.
We’re a team of passionate, self-starting creatives who thrive on big ideas, proactive problem-solving, and a deep belief that everything is figureoutable. If you love making a joyful impact on others, have an eye for excellence, and value meaningful collaboration, you might be a great fit.
We believe in building a business where creativity fuels freedom, where transparency builds trust, and where joy isn’t just a goal—it’s the way we work.
Come help us grow a brand that inspires others to create—and build a career that’s as colorful and fulfilling as your best DIY project.
See Current Opportunities































